Mobile Marketing and Advertising - Mobile Marketing Magazine

2 days to go: Mobile & App Masterclassing

On Thursday [9 May 2024], marketers and industry experts will meet for an immersive experience at the Mobile & App Masterclass in London, delving deep into the dynamic realm of

Go Outdoors sponsors Channel 5 Activities in first-of-its-kind partnership

WATCH: Confused.com launches new campaign celebrating hassle-free insurance finds

Ocean Outdoor and Battersea Power Station launch new DOOH network

Q&A: Behind the scenes of Cointreau’s ‘Lime of Credit’ campaign for Cinco de Mayo

TikTok agrees new licensing deal with Universal Music Group

Tango pays homage to advertising heritage in new social-first ad

Barclaycard renews Global partnership for another 5 years

Snapchat unveils new solutions and programs for advertisers

Analysis

Interview: Specsavers on ‘attention-based’ brand activations, influencer innovations & a social first mindset

Recently, optical retailer Specsavers generated significant buzz on social media by staging a unique experiential out-of-home stunt. The campaign, which involved a branded van positioned atop a rising bollard, accompanied

Connected World

WATCH: DKNY launches exclusive virtual products on Roblox

DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by in-game retailer, Dubit. As a result, the fashion house’s virtual collection will feature a range

Advertising

Sports Direct named official title partner of HYROX Champions

Sports Direct has been named the official title partner of fitness competition HYROX. Ahead of the event, taking place this weekend [4 May 2024-6 May 2024], the retailer will host

Events

In Pictures: Pinterest ‘disrupts expectations’ at annual advertiser summit – Pinvision

Yesterday [1 May 2024], social media giant Pinterest disrupted expectations at its annual advertising summit, Pinvision. The event, which took place at White Rabbit Studios in London, guided advertisers through

Member Content

Metagenics appoints Jellyfish to lead global media driving brand growth and market expansion

Vitamin and supplement company, Metagenics, has announced its strategic partnership with global digital marketing business, Jellyfish. After an extensive pitch process, Metagenics selected Jellyfish for their expertise across media, creative,

Advertising

Ebay launches ‘Turn your nothing into something you love’ campaign

Ebay has launched a new campaign, “Turn your nothing into something you love”, showcasing the frustration of having nothing to wear despite a wardrobe full of clothes. Created by the ecommerce giant’s lead

Data Privacy

Data: TikTok Shop blocked 2m sellers in H2 of 2023

TikTok has revealed it blocked over two million sellers and prevented 37 million items to be listed. According to the the first ever TikTok Safety Report, which details its investment

Advertising

iD Mobile sponsors E4 Bright Entertainment

iD Mobile has launched a new landmark deal secured by Channel 4 to sponsor E4 Bright Entertainment. From today (1 May), the virtual network operator will sponsor content from E4

App Marketing

WATCH: Clash of Clans enlists Erling Haaland to become playable video game character

Footballer Erling Haaland is to become a video game character as part of a new partnership with mobile game Clash of Clans. As a result, the partnership will see the

Videos

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Member Content

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign

Mobile Money

Nokia and Dell extend network cloud transformation partnership

Nokia and Dell Technologies have extended its strategic partnership to “advance open network architectures in the telecom ecosystem and private 5G use cases among businesses”. As part of the deal,

Mobile Money

BT Tower sold to hotel group in £275m deal

BT Group has signed a £257 million deal with MCR Hotels to turn the iconic BT Tower into a hotel. The company stated MCR Hotels plans to preserve the tower as

mCommerce

EE unveils plans to open 10 Experience stores this year

EE is set to open over 10 of its Experience concept stores across the UK this year. The move continues from the telecom giant’s £6 million investment in its store

AR/VR

Angry Birds launches immersive flight mode in AR

Angry Birds has unveiled a new mode in Augmented Reality (AR), in partnership with Areyes Studio. The campaign takes social media users on a first-person joyride, letting them steer characters

Mobile Money

E& CEO Hatem Dowidar to join Vodafone board despite national security concerns

The CEO of e&, Hatem Dowidar, will join the board of telecoms giant, Vodafone, with effect from 19 February 2024. Dowidar will join the board as a member of the

Mobile Money

Vodafone in advance talks to sell Italy business to Swisscom in €8bn deal

Vodafone has revealed it is in advance talks to sell its Italian telecoms arm to Swisscom, in a deal that would value the unit at €8bn. According to the telecoms

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now