Mobile Marketing and Advertising - Mobile Marketing Magazine

Unveiling insights at London’s Mobile & App Masterclass

Today [9 May 2024], marketers and industry experts gathered in London at The Future of Mobile’s Mobile & App Masterclass. Hosted in person, the event created a platform for robust

Interview: TCL UK&I Country Director William Paterson on ‘humanising’ and ‘democratising’ technology

WATCH: Tesco Mobile launches next instalment of its ‘It Pays to be Connected’ campaign

Google incorporates AI tools on mid-tier Pixel

HMD revives Nokia 3210 phone to target the digital detox market

In Pictures: TCL showcases 2024 product lineup in immersive experience

Mobile Marketing Magazine named Official Editorial Partner of DMWF Mobile Marketing & Advertising Track

WATCH: Budweiser turns songs that mention the brand into targeted ads on Spotify

Meta launches AI features for advertisers

Member Content

Onetag continues 2024 expansion with strategic new hires

Cookieless curation AI-powered programmatic platform Onetag has announced the appointment of Mabroor Ahmad as Sales Director, Supply, alongside key global and US hires. Ahmad joins Onetag with over nine years of experience

Sustainability

VMO2 slashes carbon emissions by 23%

Virgin Media O2 (VMO2) has claimed it is “on track” to achieve net zero carbon emissions across its operations, products and supply chain by the end of 2040 – 10 years ahead of

Events

2 days to go: Mobile & App Masterclassing

On Thursday [9 May 2024], marketers and industry experts will meet for an immersive experience at the Mobile & App Masterclass in London, delving deep into the dynamic realm of

Advertising

Go Outdoors sponsors Channel 5 Activities in first-of-its-kind partnership

Outdoor retail brand Go Outdoor has been named the official sponsor of Channel 5 Activities. The new Activities feature, positioned alongside the C5 National Weather report produced by the Met

Advertising

WATCH: Confused.com launches new campaign celebrating hassle-free insurance finds

Confused.com has launched a new multi-channel campaign emphasising the joy of tackling insurance hassle-free. In its debut campaign with creative agency Leo Burnett UK, the 60-second spot highlighs the sense

Member Content

Jellyfish promotes Natasha Wallace as MD for The Netherlands

Global digital marketing business, Jellyfish, has promoted Natasha Wallace as its new Managing Director for the Netherlands. Wallace joined Jellyfish as VP of Strategy in 2023 following the acquisition from

Advertising

Ocean Outdoor and Battersea Power Station launch new DOOH network

Ocean Outdoor has launched a new digital out-of-home network at Battersea Power Station. Named ‘The Loop’, the small format network marks the newest addition to its Battersea Power Station portfolio, following on

Analysis

Q&A: Behind the scenes of Cointreau’s ‘Lime of Credit’ campaign for Cinco de Mayo

Mobile Marketing Magazine chats with Rémy Cointreau America’s, Vice President of Marketing for Crafted Spirits, Craig Sherman to discuss its latest Cinco de Mayo campaign, leveraging new technology and sustainable and ethical sourcing.

App Marketing

TikTok agrees new licensing deal with Universal Music Group

TikTok has agreed a new licensing deal with Universal Music Group (UMG). Under the agreement, both companies will collaborate on exploring monetisation avenues by harnessing the social media giant’s expanding

Advertising

Tango pays homage to advertising heritage in new social-first ad

Britvic-owned soft drink brand Tango has launched a new campaign, ‘Warden’, paying homage to its iconic advertising heritage. Developed by creative agency VCCP and produced by Girl&Bear, the campaign features a 30-second

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Member Content

Videos

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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